Privacy Policy

Last updated: 14 March 2026

1. Introduction

SGSchool ("we", "our", or "us") operates the website sgschool.sg (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site. We are committed to complying with Singapore's Personal Data Protection Act 2012 (PDPA) and applicable data protection laws.

By using the Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide Directly

SGSchool is a read-only informational site. We do not require you to create an account or submit personal data to browse school information or balloting data. If you contact us via email or a contact form, we may collect your name and email address solely to respond to your enquiry.

2.2 Automatically Collected Information

When you visit the Site, certain information is automatically collected by our servers and third-party analytics tools:

  • Browser type and version
  • Operating system
  • Referring URL and pages visited on our Site
  • Date and time of your visit
  • IP address (anonymised where possible)
  • Device type (desktop, mobile, tablet)

2.3 Cookies and Tracking Technologies

We use cookies and similar tracking technologies to improve your experience and analyse Site usage. Cookies are small data files stored on your device. You can instruct your browser to refuse cookies; however, some parts of the Site may not function correctly without them.

Types of cookies used:

  • Essential cookies: Necessary for basic Site functionality.
  • Analytics cookies: Placed by Google Analytics to understand how visitors interact with our Site.
  • Advertising cookies: Placed by Google AdSense to deliver relevant advertisements.

3. Google Analytics

We use Google Analytics to analyse Site traffic and improve our content. Google Analytics collects data such as pages visited, time spent on the Site, and general geographic location. We have enabled IP anonymisation to minimise the collection of personal data. Google Analytics data is processed by Google LLC under their Privacy Policy and Terms of Service.

You may opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

4. Google AdSense

We use Google AdSense to display advertisements on the Site. Google AdSense may use cookies and web beacons to collect data about your visits to this and other websites to provide targeted advertisements based on your interests.

Key points:

  • Google's use of advertising cookies enables it and its partners to serve ads based on your visits to our Site and/or other sites on the Internet.
  • You may opt out of personalised advertising by visiting Google Ads Settings.
  • For more information on how Google uses data when you use our partners' sites, visit Google's Privacy & Terms.

5. How We Use Your Information

We use the collected information to:

  • Operate and maintain the Site
  • Understand and improve user experience
  • Detect and prevent security issues
  • Comply with legal obligations
  • Respond to your enquiries

We do not sell, trade, or rent your personal data to third parties.

6. PDPA Compliance (Singapore)

We are committed to complying with the Personal Data Protection Act 2012 (PDPA) of Singapore. Specifically:

  • Purpose Limitation: Personal data is collected only for the purposes described in this policy.
  • Accuracy: We take reasonable steps to ensure personal data we hold is accurate.
  • Protection: We implement reasonable security measures to protect personal data.
  • Retention: We retain personal data only as long as necessary for the stated purposes.
  • Access & Correction: You may request access to or correction of your personal data held by us.

To exercise your PDPA rights, contact us at the address below.

7. Third-Party Links

Our Site may contain links to third-party websites, including MOE Singapore. We are not responsible for the privacy practices of external sites and encourage you to review their privacy policies independently.

8. Children's Privacy

The Site does not knowingly collect personal data from children under the age of 13. If you believe a child has provided us with personal data without parental consent, please contact us and we will delete such data promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

10. Contact Us

If you have questions about this Privacy Policy or wish to exercise your data protection rights, please contact us at:

SGSchool

Singapore

Email: privacy@sgschool.sg